Last Updated: May 18, 2026
This Privacy Policy describes how Myrna E Arroyo, LLC d/b/a Progeny Law Firm (“Progeny,” “the Firm,” “we,” “us,” or “our”) collects, uses, and shares information about visitors to progenylawfirm.com (the “Website”). By using the Website, you consent to the practices described in this Policy.
1. Information We Collect
Information You Provide Directly
We collect information you voluntarily provide when you:
- Complete the contact or intake form: name, email address, phone number, and any information you share about your matter or inquiry.
- Schedule a consultation: name, contact information, scheduling preferences, and any matter details you provide.
- Subscribe to our newsletter: email address and any optional information (such as name) you provide.
- Communicate with us by email or through other channels accessible from the Website.
Information Collected Automatically
When you visit the Website, certain information is collected automatically through cookies, pixels, and similar technologies, including:
- IP address and approximate geographic location
- Browser type, operating system, and device information
- Pages visited, time spent, click paths, and referring website
- Date and time of access
2. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Website, understand how it is used, and support our marketing.
The third-party analytics and advertising tools we use include:
- Google Analytics — measures site traffic and user behavior. Google’s practices are governed by its own privacy policy. You can opt out using the Google Analytics Opt-Out Browser Add-on.
- Meta (Facebook) Pixel — measures the effectiveness of advertising on Meta platforms and supports retargeting. You can manage Meta advertising preferences in your Facebook or Instagram account settings.
- HubSpot — supports our customer relationship management, marketing communications, and analytics. HubSpot’s practices are governed by its own privacy policy.
You can disable cookies through your browser settings, but some Website features may not function properly without them.
3. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and consultation requests
- Schedule and confirm appointments
- Conduct conflict checks and evaluate potential representation
- Send newsletters and educational content if you have subscribed
- Operate, maintain, and improve the Website
- Measure and improve the performance of our marketing
- Comply with legal, regulatory, and professional responsibility obligations
- Detect and prevent fraud, abuse, or security issues
4. Information Sharing
We do not sell your personal information. We share information only as follows:
- Service providers: We share information with vendors who help us operate the Website and our practice (for example, HubSpot for CRM and email, Google for analytics, our scheduling platform, and our hosting provider). These vendors are contractually limited to using information for the services they provide us.
- Legal and professional obligations: We may disclose information when required by law, court order, or applicable rules of professional conduct, or to protect our rights, property, or safety, or that of others.
- Business transfers: If the Firm is involved in a merger, acquisition, dissolution, or sale of assets, information may be transferred as part of that transaction.
- With your consent: We may share information for other purposes if you direct us to do so.
5. Confidentiality of Communications Sent Through the Website
Information you send through the contact form, scheduling tool, or email links before an attorney-client relationship is formally established is not protected by the attorney-client privilege and may not be confidential. Once you become a client of the Firm, communications related to your representation are protected by attorney-client privilege and the applicable rules of professional conduct.
6. Marketing Emails
If you subscribe to our newsletter or otherwise opt in to receive marketing communications, you may unsubscribe at any time by:
- Clicking the “unsubscribe” link in any email; or
- Contacting us at the address below.
We will process unsubscribe requests promptly. Even if you unsubscribe from marketing emails, we may still send you transactional or relationship-based communications (for example, responses to your inquiries or matter-related correspondence if you are a client of the Firm).
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, to comply with legal and professional obligations, to resolve disputes, and to enforce our agreements. Client file retention is governed by the Louisiana Rules of Professional Conduct and our internal file-retention policies.
8. Security
We maintain reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
10. Your Rights
Depending on where you live, you may have certain rights regarding your personal information, including:
- The right to know what personal information we collect, use, and share
- The right to access a copy of your personal information
- The right to correct inaccurate information
- The right to request deletion of your personal information
- The right to opt out of certain uses, including targeted advertising
- The right not to be discriminated against for exercising your rights
To exercise any of these rights, contact us using the information below. We will respond as required by applicable law and may need to verify your identity before fulfilling your request.
California residents: California law provides additional rights, including the right to request disclosure of the categories and specific pieces of personal information we have collected. We do not sell personal information.
11. Do Not Track
Some browsers transmit “Do Not Track” signals. Because there is no industry standard for how to interpret these signals, the Website does not currently respond to them.
12. Third-Party Links
The Website may contain links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Material changes will be communicated through the Website or, where appropriate, by email.
14. Contact Us
Questions, requests, or concerns about this Privacy Policy should be directed to:
Myrna E Arroyo, LLC d/b/a Progeny Law Firm
4459 Bluebonnet Boulevard, Building 1, Suite A
Baton Rouge, Louisiana 70809
(225) 465-1090
myrna@progenylawfirm.com
